We create thoughtful, enduring brands for those who know good design is good business.
It starts with trust.
We value honest and open relationships with our team and clients. This leads to better discussions and in the end, more meaningful brands.
Our methodical and comprehensive approach is designed to go beyond aesthetic appeal and into strategic problem-solving.
Our Process
Each relationship is different and requires a unique approach, but these steps serve as our general guide. It’s a process designed to put you in control and in the know every step of the way. You’re steering the ship, and we’re revving the motor to push your business forward. Together, we’ll set you apart from the competition and tell your unique story in a way that excites and engages your ideal customers.
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We begin by learning everything we can about your business and the landscape of your specific market. We’ll identify holes in the marketplace, your ideal customer, and your unique offering.
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Our insights from phase one help clarify your purpose and reveal your brand’s story. This forms the foundation of brand strategy and guides all further decision-making.
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Armed with clarity and focus, we begin building your brand. Each design element works to communicate your purpose and ethos to your customers. This is when ideas take physical form and your brand comes to life.
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Now that the beauty of the brand has been realized, we conduct a training session and equip you and your team with the knowledge and tools to uphold the brand standards we’ve developed. This insures that messaging and visuals are consistent and effective.
FOUNDER / CREATIVE DIRECTOR
Loren Cookson
Loren is a brand identity designer forever learning more about the strategy behind good branding decisions. After a career working in-house as a designer and creative director, she decided to put her MBA to good use and start a solo venture. Her experience with big agencies and personal devotion to optimizing her own work flow was a recipe for powerful branding solutions made accessible to smaller businesses and entrepreneurs.
Loren currently lives in Oklahoma City with her dog, Luna. When she’s not scouring the internet for the perfect typeface, you can find her listening to Beyonce at the gym, furniture shopping outside of her budget, or attempting to alchemize her own signature cocktail.
Our Services
Strategy
MARKET RESEARCH
POSITIONING
BRAND PLATFORM
CAMPAIGN STRATEGY
STORY AND MESSAGING
Branding
NAMING
LOGO
IDENTITY SYSTEMS
COPYWRITING
Design
BRAND COLLATERAL
PACKAGING
DESIGN & ART DIRECTION
Digital
WEBSITES
SEO
SOCIAL MEDIA
MENU DESIGN
BROCHURES AND MAILERS
MAGAZINE AND NEWSPRINT
ANNUAL REPORTS
Illustration
ICONS
CUSTOM TYPOGRAPHY
FULL ILLUSTRATIONS