Tourism Gets Sticky

Oklahoma Jelly Making Trails

Oklahoma Agritourism had an idea for a new food trail that would encourage explorers of all ages to get outside and experience true farm-to-table fare. On the Oklahoma Jelly Making Trail, visitors romp through the wilderness collecting local fruits and veggies to take home and make a jar of sticky sweet memories. The resulting brand used playful, bright colors that distinguish it from the state’s other earthy food and wine trails. From the gooey logo to the cartoon toast, this campaign highlighted the fun of jelly making.