The Plant Shoppe is a locally owned business in the heart of OKC dedicated to enriching the community through a love of plants. They offer a curated selection of indoor plants, pots and accessories; plant delivery; and even hands-on workshops.

The brand identity needed to reflect the store’s approachable, down-to-earth vibe while also celebrating the beauty of plants and their incredible ability to improve the health and well-being of those around them. To keep my design skills sharp, I tasked myself with rebranding this local gem.

Inspired by bohemian style, I used delicate line work for the logo and supporting brand elements to evoke a reverence for nature. Balancing lights and darks, I carefully selected a color palette that represented the four seasons and cyclical nature of life. The resulting brand is a modern take on an ancient appreciation for the beauty and power of plants.